Holmfield Consulting provides you with the expertise you need to prepare your brand for launch and build your brand through its lifecycle.
With over 20 years of experience across multiple therapy areas, we create the right approach to ensure success:
We develop clear ‘red-line thinking’ to turn your insights into strategy and linked tactics, measured by key performance indicators leading to optimal brand performance.
We work with you to understand your needs and challenges, ensuring you have the necessary elements in place for a launch roadmap built on preparing the market, preparing the organisation and preparing the brand.
Portfolio strategy is crucial when managing a range/class of assets. Our consultants collaborate with cross-functional teams to provide first-class modelling and simulation of client portfolios from early stage/pre-launch through to loss of exclusivity, driving key strategic decisions.
Avi has more than 24 years experience working in global, regional and local roles in large, medium and small pharmaceutical companies.
Avi has extensive experience launching, commercialising and building growth for product portfolios, optimising brand performance across the full product lifecycle from Phase 1 through launch to loss of exclusivity, with experience in many major therapy areas, oncology and rare disease.
Avi has successfully built, led, developed, engaged and motivated teams whilst maintaining focus on a clear strategy and tactical delivery through a leadership style that is clear, values-driven and empowering.
Christopher has over 8 years of experience, starting out as a blue-chip consultant before moving into industry to drive business planning, forecasting and strategy in various roles. He now works with a range of biopharmaceutical and medical companies, specialising in portfolio optimisation, business planning and forecast modelling.
Christopher holds a BSc in Biology from Bristol University and a MSc in Molecular Medicine from Imperial College. He is an ACA qualified Chartered Accountant and a passionate investor.
Anne provides strategic support, challenge and insight to organisations, specialising in assisting Pharma companies in the launch and growth of brands within a challenging NHS environment. Anne has worked for several major pharmaceutical companies and has held board level positions within both Roche and Takeda. As Business Unit Director for both companies, she has extensive experience launching and growing brands across both Primary Care and Specialist therapy areas.
Anne is a NED of the Patient Information Forum. PIF is committed to improving the healthcare experience of patients by supporting the provision of high quality, clearly communicated, evidence-based healthcare information. Anne holds a BSc( Hons) in Zoology /Biochemistry from Hull University.
I have worked with Avi for more than a year and I can only speak positively about our collaboration. Avi combines strategic thinking and executional excellence along with experience from several markets and several therapeutic areas.
He is continuously curious, challenging and has the leadership that is required to align either direct reporting teams or cross functional teams around a common goal. He has the intelligence to understand the bigger picture but also the detail orientation to discover possible gaps in projects. I am confident he can achieve assignment completion whatever the complexity and often with a better outcome than initially projected as he will always identify the ways to improve the final deliverable.
Having Avi at IE as our launch implementation partner provides the essential support the Cross-functional team really need as we build towards a successful launch.
Avi provides launch project management support and works behind the scenes to keep us all on track with so many overlapping and interdependent projects. This helps us comprehensively prepare for our regular cross functional team meetings as well as more senior level launch reviews.
Avi has been a pleasure to work with and has been a great assets to the team during his time with us. Avi provided an excellent strategic direction for the brand and leadership to the team which has ensured an excellent foundation for the business moving forward.
Having Avi at IE being the Launch Implementation Partner provides me and my cross-functional team with that peace of mind we need in the sometimes hectic build up to launch. Having Avi providing the project management and launch support, working strongly behind the scenes to keep us all on track with so many overlapping and linked projects, ensuring through emails, group cross-functional and 1:1 meetings that our launch plan remains on track, is vital; especially since he can work on much of this before we have even started our day is crucial to helping us achieve our launch success.
Avi brought a wealth of experience that has proved invaluable to the team’s omnichannel transformation. Always level-headed and pragmatic, he is meticulous with his planning all the way through to ensuring he gets the results that the team need. Thank you Avi for setting us up on the path to continued digital success!
Thanks again Avi for all of your work in facilitating the brand Omnichannel Engagement workshops, you bought a lot of value and structure that I know we will benefit from going into next year.
We would highly recommend Avi to support development of high-quality brand planning processes.
We engaged Avi to support our global brand planning process for our two rare disease products. Avi provided a comprehensive and structured process as well providing an engaging plan for the delivery of the virtual workshops (due to the pandemic) with all of the stakeholders in the EU, US and Emerging Markets. We also had a gap in our brand plan templates and Avi worked closely with us to evolve the Global cross-functional and country brand plan templates. We needed to develop the process and templates, run the workshops within a short three-month time period – Avi’s exceptional project planning and diligence ensured that we were able to deliver a quality brand planning process within this timeframe. We surveyed all of the countries who participated, and the feedback was very positive regarding the structure, format and the implementation of the workshops, including using the Miro Board functionality to increase interactivity.
